Our Story

We've Earned Your Confidence!

We have been serving the Iowa/Illinois communities since 1973 and we will continue to be here to serve you for many years to come. 

Our Mission

LPI Loans will provide customized and exceptional lending services to our affiliates and to the residents of Iowa and Illinois. We will conduct business with integrity, and provide courteous and friendly service. If we cannot grant a first request loan we will work with our customers to guide and educate them as to the steps necessary to make their needs and desires a reality. We will strive to help them get to Yes.

LPI Loans will provide a professional work environment for our employees. Through leadership and the establishment of policies and procedures we strive to maintain fair and equal lending. We will review priorities, progress, problems and concerns so that each office may function at optimal performance and profitability.

Foremost, we strive to build a personal relationship with each of our customers. We want to get to know your needs, your situation and what we can do to help you.


Timeline of Growth

Lloyd's Plan Founded

Lloyd’s Plan, Inc. was founded by Lloyd K. Pottratz on March 31, 1973. He founded his new company on Brady Street, Davenport, Iowa where we still reside today.

March 1973

Opened our 2nd location

With nearly 20 years of experience under our belts we opened up our second location in Clinton, Iowa on Lincoln Way. In March 2006 we made the decision to relocate closer to our customers by moving to the downtown area on 4th Avenue South.

June 1992

Bought by Frank L. Farrar

September 18, 2001 we were bought by Frank L. Farrar. A wonderful family man that kept our Lloyd’s Plan team intact and continued the operations in the same manner that our Lloyd’s Plan customers have grown to expect! The Board of Directors appointed Sheri K Wilford as President to oversee the daily operations. Sheri has been with the company since January 1985.

September 2001

Opened our 3rd location (First in Illinois)

For our 3rd location we crossed over the Mississippi into Moline, opening our first branch in Illinois! 

March 2004

Opened our 4th location

We continued our growth by expanding into the Cedar Rapids area in 2007 opening our 4th location. This office was moved to Marion in April 2011 when we purchased our own building to make a permanent home.

January 2007

Opened our 5th location

During a visit to Muscatine, we discovered there were no finance companies to serve the needs of the Muscatine community and surrounding areas. We opened up our 5th location in the Muscatine Mall.

November 2010

Opened our 6th location

For our 6th location, we headed west opening our newest office in the beautiful city of Des Moines, Iowa.

December 2013

Check back for our next exciting new location!

We are very pleased with the service and attitude.We are very pleased to do business with your organization.
Auto Dealer Cedar Rapids, IA
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